Samsung's flagship Galaxy S4 is a "big flop" and only all plagiarized: Nokia, LG and HTC's competitors wanting to take the wind out of the sails of Samsung - and ridicule the Super phone.
Before the launch of Samsung's Galaxy S4, HTC played the spoilsport. The queue in front of Radio City Music Hall in New York City was gigantic, several thousand journalists and analysts waited for the new Super Smartphone. The Taiwanese rival took advantage of the opportunity to advertise in their own right.
In guerilla-style, a troop of HTC people moved in to distribute hot chocolate and snacks in the waiting. But that was not all: who wanted to redeem his old cell phone against the own flagship HTC one, given spot a voucher of 100 dollars. Shortly after the action followed up HTC sales Chief Jason Mackenzie on Twitter: "To build easy no phone plastic." But even so, it was still not enough. A short time later the drive Samsung's slogan "The Next Big Thing" was kidding: during the presentation, HTC of the Galaxy S4 via Twitter mockingly called "The Next Big Flop".
LG mocks via its own advertising space
But not only HTC are broadsides against Samsung in fashion. Also LG was a lot come up, to poking the competitors. One day before the much-heralded unpacked event LG used his advertising space in busy times square in New York City, to attach their own advertising directly on the display of Samsung - with amazing similarity.
According to Samsung's advertising slogan "be ready 4 the next Galaxy", LG headlined: "LG Optimus G is here 4 You Now!". The "4" moved while in the Center. Also in the colours, LG focused clearly on the large rivals. A clever move, succeeded LG this way but even shortly in an official promotional video of Samsung, in a street survey to the unpacked event is performed. If you look closely, sees the LG poster 0:49 and 2:04 minutes.
0 comments:
Post a Comment